Promotional apparel is clothing imprinted with a company’s name, logo, or message. These clothes are used as a form of advertising or to give away. For a company, the clothes must leave a good impression on the people by being able to produce quality products for their customers. Surely you have seen these clothes casually dressed in people’s wardrobes and wondered if they work as well.

Many factors can affect whether the shirts live up to their hyped expectations like how they are made and what they are made out of, how much pressure it takes before it falls apart and how long will it take before people stop wearing them because they became irrelevant or just old news.

How promotional clothing can benefit your business?

Promotional clothing to a company is an excellent business tool that can be used to promote one’s service or product. Aside from giving away free clothes, they can also be used as a form of marketing. They’re effective because people will see them everywhere.

This means that it makes it easy for a company to advertise its goods and services to its customers through the t-shirts, hats, and shirts the company gave out for promotional product.

The Apparel Design Process & How it is done

The design process of making a custom t-shirt starts with deciding on the purpose of the shirt. What is the message of the t-shirt and what is its intended use? One reason for making a promotional t-shirt is to inform. Another is to show support.

Then comes creating a concept and outlining the themes, colors, and graphics that you want to put on your shirt. These come together as one comprehensive idea, which then becomes executed drawings and graphics by a skilled artist who can create original artwork or designs.

Next up: the photographic shoot where images are taken of models wearing the shirts in various poses and scenes that bring out your concepts or themes. Once the photos are taken, it is then time to get to work on the computer. This is where all of the artwork and graphics are combined into one image. This image is custom-designed and created with very deep, rich colors that make everyone who sees it excited about what your t-shirt says and represents.

Next up: a detailed design for each color of your shirt which is then sent out to the factory overseas especially skilled workers follow instructions from color to color, machine to machine until each finished color piece has been sewn together. This gives you a perfect match between one shirt and another when printing a large quantity at once.

Conclusion

Promotional apparels are always a good option for companies to give away as special giveaways because they can be used as an effective marketing tool. It’s affordable and it has a long lifespan if you take care of it.