Pay per click advertising can be very cost-effective. That’s why you should give it a try. If you don’t know anything about it, then you need to get familiar with Google ads for plumbers, so use the internet and find out about it. When you apply this marketing strategy, you will be able to gain new visitors on your website in a very short time at the starting of your campaign. Testing of the PPC ads can be done easily and quickly so that you can see what results your ads are getting. 

If you use the Ads variation in the Google Ads account or Instagram account, you can enhance the performance of your ads. What you need to do is to set up your advert, then make a copy of that ad but there should be small changes in the duplicate. Google will switch between these two ads to decide which ad is getting the best response. 

When the decision is made clear, which is the best advert, Google will only show that ad. After that, you can make some changes in that to see if these changes can improve the amount of click received. You can apply the same method of Google Adwords for tradies. There are a lot of things you can test within the ads. These are as follows:

The Headline:

The headline is the first thing that people see when doing a Google Search.

Using Capital Letters:

You are not allowed to use all the letters as capital in your advertisement, but when you add some capital letters, they will highlight those words that you want to emphasise.

Price:

This point must be tested because when you offer a really competitive price, you might find more clicks on your site but a very few people will pay more. Having the price up might give you fewer clicks, but you will get people with genuine interest and more profit. 

Deadline:

You need to motivate people to click on your link now. You need to add a sense of urgency in your ad. That’s why try to make your deadline in the future. 

You definitely have to use the PPC marketing strategy of Google ads for plumbers to have a good response on your ads and improved sales results of your business.