When it comes to designing your website, you have plenty of things to think about: brand, tone, target audience, information structure, and more. There are so many factors that can be utilized when designing a company website. These are what we call the macro principles while looking for a web design agency in Sydney.

You’ll generally want to consider some broad factors. They’re the foundation of your design strategy. But there are also different pieces that play into the actual user experience that you should incorporate into your site design.

To help you develop those micro principles for improving business conversion, we’ve put together this list of guiding principles for website design for small businesses.

Content First

Content is the king, but the design is the queen. The role of design is to elevate your content and make it more visually appealing. It’s not about slapping a bunch of colours on a page and calling it a day. This is why we start with content first in our web design process.

The end result is amazing when you include content under the supervision of design agency branding. Hence, a website that draws in new customers, keeps them coming back for more, and converts them into loyal customers who will keep coming back over and over again!

Embrace White Space

White space is the empty space around text or images in your design. It can be used to separate different sections on your page or give them room to breathe so they don’t look crowded together. It also creates a balance between different elements on your page by making them appear to be equal in size and importance.

Use Appropriate Imagery

The first thing to consider when selecting an image is what kind of image it is. Is it a screenshot from a video game? Is it an image of someone’s face? Is it a landscape shot of the city skyline? It’s important to know where an image should be placed within your design, as well as how much room you have available for it.

Balance Visual Elements

Another important consideration when choosing imagery is balance. In order for your website to look good, every element needs to be balanced with each other; this means making sure that all fonts are the same size and weight, as well as that all photos are cropped in such a way that they don’t compete with each other visually. Moreover, the solution comes with a web design agency in Sydney.

For more information visit our website!